目前,在房地产销售过程中存在一种倾向,即重概念,轻执行;重广告,轻现场。当然,推概念与上广告是房地产销售过程中不可缺少的、非常重要的环节,也是成功销售的重要因素,但是仅靠这两件法宝显然是不够的。经过多年的发展积累,中国房地产市场的发展已经趋于成熟,一方面,消费者已经相当理性,单一的销售推动方式很难打动他们;另一方面,房地产发展过速,高居不下的空置率促使每一个发展商认识到 At present, there is a tendency in the real estate sales process, that is, to emphasize concepts and implement lightly; Of course, the concept of pushing and advertising on the real estate sales process is an indispensable, very important part of the successful sale of an important factor, but these two magic alone is obviously not enough. After years of development, China’s real estate market has matured. On the one hand, consumers are already quite rational and it is hard to impress them with a single sales promotion method. On the other hand, the rapid growth of real estate and the persistently high vacancy rate have prompted Every developer realizes