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产品完善与细分初步见效市场开拓反其道而行之12月21日,晴,玉柴基地。距离7月份玉柴重机装试车间量产已有近半年时间。传闻玉柴花费2．2亿元巨资从德国引进了四条生产线与质量控制系统,并信心勃勃地描绘自己的宏伟蓝图:要使玉柴的YC6H和YC6L重型柴油机在未来的重卡市场上占到40％的份额。然而,在潍柴占据70％以上市场的15吨重型车发动机领域,作为后来者的玉柴,其目标实现起来并不容易。如何劝服整车厂装配玉柴重机?如何让经销商有更多的积极性来促销玉柴重型机?如何引导用户认识到玉柴重机的特点并进而采购之?
Product Improvement and Subdivision of the initial effect of market development on the contrary December 21, sunny, Yuchai base. Yuchai from July heavy machine test workshop production has been nearly six months. Rumors Yuchai spent 220 million yuan heavily from Germany to introduce four production lines and quality control systems, and ambitious delineation of their grand blueprint: To make Yuchai’s YC6H and YC6L heavy-duty diesel engine in the future accounted for the heavy truck market 40% share. However, Yuchai, a latecomer to the 15-ton heavy-duty truck engine that accounts for more than 70% of Weichai’s sales, has not achieved its goal. How to persuade the vehicle factory assembly Yuchai heavy machine? How to make dealers have more enthusiasm to promote Yuchai heavy machine? How to guide users to recognize the characteristics of Yuchai heavy machine and then purchase it?