生于忧患,死于安乐。企业发生危机的概率虽然不高,但一旦疏于防范,甚而处置不当,就会造成灾难性的恶果。危机对企业的重创从南京冠生园“饼馅事件”、三株口服液“常德事件”、康泰克药业“PPA 事件”等足以说明。企业对危机的防 Born in trouble, died in peace. Although the probability of a crisis in a business is not high, once it is negligent and even disposed of improperly, it can have catastrophic consequences. The crisis hit the enterprise from the Nanjing Guanshengyuan “pie filling event ”, three strains “Changde event ”, Contac Pharmaceutical “PPA event ” and so on. Business against the crisis