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近年来,作为受互联网冲击最大的行业之一,传统零售业逐渐意识到只有搭乘“互联网+”的快车才能华丽转身。自2004年开始,在投资和互联网创新的推动下,我国消费类电子商务掀起了颠覆传统商业模式的热潮,由此引发了资本市场的关注和热情,深刻影响了中国电子商务产业乃至整个互联网产业。进入2015年,“互联网+”的提出和发展进一步给传统零售业带来巨大的生存压力。数据显示,今年上半年主要零售企业(含百货、超市)在国内
In recent years, as one of the industries most affected by the Internet, the traditional retail industry has gradually realized that only an express train using the Internet Plus can turn around. Since 2004, under the impetus of investment and Internet innovation, China’s consumer e-commerce has initiated an upsurge in subverting traditional business models. This has triggered the attention and enthusiasm of the capital market, and has profoundly affected the Chinese e-commerce industry and even the entire Internet industry. . Entering 2015, the introduction and development of Internet + will bring tremendous pressure for the traditional retail industry to survive. Data show that in the first half of this year, major retail enterprises (including department stores and supermarkets) were in China