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对于一个产品而言,有一个叫得响亮的名称,容易在消费者心中留下深刻的印象,也容易打开市场销路,增加品牌的市场竞争力。“名不正则言不顺,言不顺则事不成”便是这个道理。绍兴黄酒“女儿红”、北京白酒“二锅头”、张小泉剪刀等简洁明了的品牌名称,让人过目难忘。2017年1月10日,在一场捍卫“九阳”的商标大战中,北京市朝阳区人民法院一审判决,将“九阳”商标认定为九阳股份有限公司(以下简称九阳股份公司)所有,而争讼的对方———中山市九阳小家电有
For a product, there is a loud name, easy to impress the minds of consumers, but also easy to open the market to increase the market competitiveness of the brand. “The name is not correct, unspeakable things are not ” is the truth. Shaoxing rice wine, “daughter of red”, Beijing liquor “Erguotou”, Zhang Xiaoquan scissors and other concise and clear brand name, memorable. On January 10, 2017, in a trademark war to defend the “Nine Yangs”, the Chaoyang District People’s Court of First Instance of Beijing Municipality decided that the trademark “Nine Yangs” should be recognized as Nine Yang Co., Ltd. (hereinafter referred to as “Nine Yangs” Yang Co., Ltd.), and the other party to the dispute --- Zhongshan City, nine small home appliances have