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伴随着我国城市化进程的加快,加强城市形象建设能够让城市更具特色,增强城市竞争力。建设城市独具特色的视觉识别系统是提升城市形象特色的重要举措,也是提升城市核心竞争力的重要途径。本文主要阐述建设城市视觉识别系统的意义、城市形象建设中出现的问题以及根据所遇到的问题提出具有针对性的措施。
With the acceleration of the process of urbanization in our country, strengthening the building of the city image can make the city more distinctive and enhance its competitiveness. The construction of a unique visual recognition system of the city is an important measure to enhance the image of the city and is also an important way to enhance the city’s core competitiveness. This article mainly elaborates the significance of building a city visual identity system, the problems that appear in the city image construction and puts forward the pertinent measures according to the problems encountered.