各类标识是机场候机楼不可或缺的内容,对于便捷旅客成行,提升服务效率,提升机场的美观程度乃至文化品位作用明显。伴随着我国机场旅客吞吐量的不断上涨,枢纽建设的不断推进,科学合理的标识设计显得更加重要。笔者结合自己的乘机体验,对机场候机楼标识设计提出几点看法,抛砖引玉。首先,设计理念要尽可能照顾我国旅客乘机经验缺乏的现状,将旅客预想为未坐过飞机的人。众所周知,目前我国人口人均乘机比低于世界平均水平,许多人 All kinds of signage are indispensable contents of the airport terminal. For convenience travelers to travel, improve service efficiency, enhance the aesthetics of the airport and even cultural grade effect is obvious. With the continuous increase of passenger throughput in China’s airports, the constant progress of hub construction, the scientific and rational logo design is even more important. The author combined his experience of the opportunity to mark the design of the airport terminal put forward some ideas. First of all, the design philosophy should take care of the lack of passenger experience in our country as far as possible, and predict passengers as those who have not taken an airplane. As we all know, at present our country’s per capita occupancy rate is below the world average and many people