在加入世贸组织的大背景下,报业市场竞争全面升级自不待言,新闻界多方探讨竞争方略,“竞争力”成为大家关注的焦点。 经常可以听到这样的”说到底”:说到底是营销的竞争,说到底是人才的竞争,说到底是资本的竞争,说到底是战略的竞争,说到底是 Under the background of accession to the WTO, it is needless to say that the competition in the newspaper industry has been fully upgraded. The media has discussed various aspects of its strategy of competition and “competitiveness” has become the focus of everybody’s attention. Often we can hear such an “after all” talk: marketing competition in the final analysis, and talent competition in the final analysis. In the final analysis, it is capital competition. In the final analysis, it is strategic competition.