目前,对于家电代理商、零售商来说,成本压力不断上升,利润水平却在不断下降,与此同时,面临的挑战和竞争也日趋激烈。市场上对于代理商、零售商挑战最严峻的,一是电商的冲击,家电产品在线上的销量已经对传统代理商带来较大影响。二是利润空间的缩小,上下游提高利润的要求和市场竞争的激烈挤压了经销商的利润空间。同时,线上的发展也在拉低传统经销商的毛利。三是经营成本的上升,人工成本、仓储成本、税费以及终端费用都在不断提高。经销商自身的能力再强,也需要通过一定的载体去体现,也需要通过高效的资源整合才能发挥最佳的作用。所以,摆在家电代理商、零售商面前一个非常紧迫的问题就是如何通过高效的资源整合,实现降本增效,从而提升可持续发展能力。经历过大风大浪以后,传统的家电代理商、零售商已经能够通过自己的聪明才智与管理流程,在内外部整合团队、资金、产品、仓储配送、渠道网络等基本资源,在降低成本的同时,又能保证效率的提升。在实践中,家电代理商、零售商探索出不少成功的经 At present, for the appliance agents, retailers, the cost pressures continue to rise, the profit level is declining, at the same time, the challenges and competition are increasingly fierce. The market for agents, retailers challenge the most serious challenge is the impact of e-commerce, online sales of home appliances products have a greater impact on the traditional agents. Second, the shrinking profit margins, upstream and downstream to improve the profitability of the market demand and the intense competition squeezed the dealer’s profit margins. At the same time, online development is also pulling down the margins of traditional distributors. Third, rising operating costs, labor costs, storage costs, taxes and terminal costs are constantly rising. Dealers own strong ability, but also need to be reflected through a certain carrier, but also need to be effective through the integration of resources to play an optimal role. So, posing in the appliance agents, retailers in front of a very pressing issue is how to achieve efficiency through cost-effective integration of resources, so as to enhance the ability of sustainable development. Experienced storms, the traditional appliance agents, retailers have been able to integrate their own internal resources and external resources such as team, capital, products, warehousing and distribution, channel network and other basic resources, while reducing costs, while To ensure the efficiency of the upgrade. In practice, appliance agents, retailers to explore a lot of successful experience