贵州卫视以提高区域市场有效传达和消费人群的有效传达作为提升客户销售力的关键环节,而提升客户销售力则成为提升自身媒体价值和市场竞争力的重要途径。在这样一个媒介传播碎片化的时代,媒体消费者开始了加速度的异质化进程,传媒如何适应这种高度分化的受众市场,如何应对广告客户日益多元化的传播需求,如何维护广告主传播价值的最大化,这都是当前我们急需解决的问题。电视媒体作为传媒领域的核心板块,近年来在这方面做了许多有益的探 Guizhou TV to improve the effective delivery of the regional market and the effective communication of consumer groups as a key link to enhance customer sales force, and enhance customer sales force has become an important way to enhance their media value and market competitiveness. In such an era of fragmented media communication, media consumers have begun to accelerate the process of heterogeneity, how the media can adapt to this highly differentiated audience market, how to deal with the increasingly diversified needs of advertisers and how to protect the advertisers’ This is the issue that we urgently need to solve. Television media, as a core area in the field of media, has done many useful explorations in this area in recent years