中国的电视事业近几年发展势头强劲，短短几年时间，已经先后上演了“无线上天”、“有线下地”、“境外渗入”等一幕幕争夺观众、争夺市场的荧屏大战，竞争愈演愈烈，各电视传媒都已深切体会到“频道爆炸”带来的各种影响。对正逐步纳入市场经济运行轨道的电视业来讲，最直接 In recent years, China’s television industry has enjoyed a strong momentum of development. In a few short years, competitions have been staged for the audiences who scrambled for the scenes of “wireless top”, “cable underground” and “overseas infiltration,” competing for the market. As competition intensified, All television and television media have fully realized the various effects of “channel explosion.” As far as the television industry, which is gradually being incorporated into the track of market economy, is the most direct