秦皇岛是全国首批沿海开放城市,历史悠久,文化底蕴深厚,非物质文化遗产丰富多彩。被命名为“中国民间艺术之乡”、“中国诗词之乡”的昌黎是全国著名的文化县,拥有昌黎地秧歌、昌黎民歌、昌黎皮影戏等3项国家级非物质文化遗产。本文以秦皇岛为例,探索推广非物质文化遗产对提升城市知名度的作用及策略,为提高城市知名度、打造城市名片、提高城市竞争力发挥助推作用。 Qinhuangdao is the first coastal open city in China with a long history, profound cultural heritage and rich and colorful intangible cultural heritage. Changli, named as “Hometown of Chinese Folk Art” and “Hometown of Chinese Poetry”, is a famous cultural county in China. It owns 3 national-level intangible cultural heritages such as Changli’s Yangko, Changli Folk Songs and Changli Shadow Theater. Taking Qinhuangdao as an example, this paper explores the role and strategy of promoting intangible cultural heritages in promoting urban fame, and plays a role in boosting urban fame, building business cards in cities and enhancing urban competitiveness.