向新闻报道的广度和深度两个方向拓展,同时增加参与性和互动性,是传统媒体转型中所必须关注的重点。面对新媒体的冲击,在全球网络和媒体业最发达的美国,近10年以来,从业人员收入逐渐下滑,裁员、减薪、缩版、合并和倒闭等问题一直困扰着美国报业。2005年,美国学者菲利普.迈耶在撰写的《正在消失的报纸》一书中,根据美国“全国民意研究中心”的综合社会调查数据分析预 Broadening the breadth and depth of news coverage while increasing the participation and interaction is the key point that must be paid attention to during the transformation of traditional media. Faced with the impact of new media, in the United States, the world’s most developed network and media industry, the income of employees has been declining gradually in the past 10 years. Issues such as layoffs, pay cuts, downsizing, mergers and failures have plagued the newspaper industry in the United States. In 2005, the American scholar Philip Meyer wrote a book entitled “The Vanishing Newspaper”, according to the data from the Comprehensive Social Survey of the United States National Research Center for Public Opinion