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由于大学生的变化,高校新闻舆论工作也需要相应作出改变。本文从分析“Y世代”大学生的时代特征以及对高校新闻舆论带来的负面影响入手,提出了三条高校新闻舆论工作的优化路径:加强渗透性,注重隐性宣传的运用;把握规律性,注重新兴媒体的建设;突出贴近性,注重话语体系的转换。
Due to the changes of undergraduates, the news media in colleges and universities also need to be changed accordingly. Based on the analysis of the characteristics of “Generation Y” college students and the negative impact they have on the news public opinion in colleges and universities, this paper puts forward the optimization ways of three aspects of public opinion work in colleges and universities: strengthening the permeability, emphasizing the use of the hidden propaganda, , Pay attention to the construction of emerging media; highlight the closeness, pay attention to the conversion of discourse system.