浙江之声作为浙江广播主频率,对新闻热点要快速反应,更要及时引导,这样才有话语权、主动权,才能被更多听众接受和认可。“内容为王”是媒体竞争的制高点,“内容”如果仅仅是简单告知新闻事实,显然达不到沟通效果,广播新闻节目要敏锐地捕捉当前社会热点,及时评说,才能让听众“过把瘾”。 Zhejiang Voice as the main frequency of broadcasting in Zhejiang, the news hot spots to respond quickly, but also to guide, so have the right to speak, the initiative, to be more accepted and accepted by the audience. “Content is the king ” is the commanding height of the media competition, “content ” If only simply tell the news facts, obviously not reach the communication effect, radio news programs to keenly capture the current social hot spots, timely comments, to let the audience “To addiction ”.