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市场经济发展给我国的传媒业尤其是报社的财务管理提出新的要求,在市场经济条件下,报社面临的竞争环境更加复杂。要想在激烈的市场竞争当中获胜,需要构建现代化的财务管理体制。本文简要介绍构建报社财务管理体制的意义,并指出我国报社财务管理体制方面存在的问题,最后在此基础上探讨市场经济条件下构建报社财务管理体制的相关措施。
The development of market economy has put new demands on the media industry in our country, especially the financial management of the newspaper. Under the market economy, the competitive environment for newspapers is more complicated. To win the fierce market competition, you need to build a modern financial management system. This article briefly introduces the significance of building the financial management system of the newspaper and points out the problems existing in our country’s newspaper financial management system. Finally, on this basis, it discusses the relevant measures to establish the newspaper financial management system in the market economy.