广告这一文化现象正愈演愈烈的出现在大众现代生活的各个方面,以商品信息为主的广告设计日益对社会文化生活产生巨大影响,而这种影响既包括正面的,也包括负面的。为了使中国的广告事业能够健康发展,并且为社会发展带来正能量,因此建立一个适应中国广告设计发展的批评体系显得尤为必要,而这其中,艺术设计批评的重要性变得不容忽视。 The cultural phenomenon of advertising is intensifying in all aspects of the modern life of the public. The advertising design based on the product information has a tremendous influence on the social and cultural life day by day, and the influence includes both positive and negative aspects. In order to make the advertising business in China develop healthily and bring positive energy to the development of society, it is necessary to establish a critical system to adapt to the development of advertising design in China. However, the importance of criticism of art design can not be ignored.