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群众路线是党的生命线。尊重和彰显受众在广播电视传播活动中的主体地位,党的群众路线在广播电视领域的具体体现。大众媒体是党和政府的耳目喉舌,也是人民群众的耳目喉舌,基层广播电视拥有贴近群众生活、贴近社会底层的天然优势。实践证明,在当今的历史发展阶段和信息化社会的背景下,基层广播电视要想真正履行报道生活、反映社会的职责,把基层广播电视的创造力、亲和力与公信力表达得淋漓尽致,必须践行党的群众路线。
The mass line is the party’s lifeline. Respect and highlight the audience’s dominant position in the radio and television broadcasting activities, the concrete manifestation of the mass line of the party in the field of radio and television. The mass media are the mouthpieces of the party and the government and are the mouthpieces of the people. Grassroots radio and television have the natural advantage of being close to the masses and close to the bottom of society. Practice shows that in the current stage of historical development and the background of information society, grassroots radio and television must fulfill their reporting obligations in order to truly fulfill their reporting duties and reflect the social responsibilities of grassroots radio and television, and demonstrate the creativity, affinity and credibility of grassroots radio and television at its best. The mass line of the party.