当今市场,企业群雄四起,竞争日趋白热化。为了在激烈的竞争中站稳脚跟,立于不败之地,降低产品成本、降价促销,便成为企业的重要策略之一。众多成功企业的实践证明,降低产品成本,降低产品售价,必须在保证产品质量和保护消费者合法权益下进行,才能收到事半功倍的效果。但是,目前仍有一些企业见利忘义,视 In today’s market, the business is dominated by crowds of people, with increasingly intense competition. In order to gain a firm foothold in the fierce competition, invincible, reduce product costs, price promotions, has become one of the important strategies of enterprises. The practice of many successful enterprises has proved that reducing product costs and lowering product prices must be carried out with assurance of product quality and protection of the legitimate rights and interests of consumers in order to receive a multiplier effect. However, there are still some enterprises that wish to forget, depending on