随着我国国民经济的飞速发展和国际地位的提升,现阶段,我国主要由商品经济迈入消费经济,旅游符号经济逐渐兴起,并迎来了现代旅游经济发展的春天。符号经济是有着特定涵义的经济形式,旅游符号经济主要强调挖掘符号的价值和意义。创新性是旅游符号经济发展的最终推动力,因此发展旅游符号经济要重视创意元素的注入。 With the rapid development of our country’s national economy and the improvement of international status, at this stage, China’s entry into the consumer economy mainly from the commodity economy leads to the gradual rise of the tourism symbol economy and the spring of modern tourism economy. Symbol economy is a specific meaning of the economic form, the tourism symbol economy emphasizes the value and significance of mining symbols. Innovation is the ultimate driving force for the development of tourism symbol economy, so the development of tourism symbol economy should pay attention to the injection of creative elements.