数字内容产业交叉于文化产业、信息产业与现代服务业之中,是我国具有后发优势的朝阳产业,对缩小西部地区数字鸿沟具有重要的意义。基于现代信息技术的数字内容产业如何促进信息产业进阶以及技术创新,优势资源如何融入数字内容产业,数字内容产业与现代服务业的关系、产业链的构建、市场模式与宏观微观管理,都成为数字内容产业的发展点和创新空间,并需要政府的战略性定位、引导和扶持。 Crossing the cultural industry, information industry and modern service industry, digital content industry is a sunrise industry with backward advantages in our country. It is of great significance to narrow the digital divide in the western region. Based on the modern information technology, how to promote the digital information industry advanced and technological innovation, how to integrate the advantages of resources into the digital content industry, the relationship between the digital content industry and the modern service industry, the construction of the industrial chain, the market model and macro and micro management have become Digital content industry point of development and innovation, and the government’s strategic positioning, guidance and support.