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第一败:经验主义,不创新就是死路一条一些企业或个人成功了,总是喜欢拿过去的思路经营新的品种,殊不知任何新品都有差异性,他们的消费对象、产品的核心卖点及表现力是不同的,经验主义很容易使产品走弯路,甚至营销失败。作为企业的最高层,老总也要下市场,了解最新的动态,与时俱进,才能懂得创新。作为老产品,包装也要常更新,但要沿袭原有的核心记忆点与要素,才能使市场趋于稳定,甚至增长。
The first defeat: empiricism, not innovation is a dead end A number of businesses or individuals have succeeded, always like to take the past ideas to run a new breed, do not know any new products are different, their consumer object, the core selling products and performance Empowerment is different, empiricism can easily make product detours, and even marketing fails. As the top enterprise, CEOs have to market, understand the latest developments, keep pace with the times, can understand innovation. As an old product, packaging should also be updated frequently. However, it is necessary to follow the original core memory points and elements in order to stabilize and even increase the market.