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现在人们打开电脑或者电视都会看到一些娱乐性节目,这些节目愉悦观众的身心,并且顺应着时代的潮流,承担起信息传递的职能。体育承载着体育传播的责任,也把信息和娱乐结合在一起,让体育节目更具娱乐信息功能。中央体育频道的《天下足球》栏目,对于娱信传播起到了重要的作用,从基本的传播对象上来讲,体育节目的受众群体有着广泛且深刻的忠诚度,并且媒体对体育信息进行传播的同时,也获得了一些商业回报,基于此,本文对电视体育节目的娱信化传播进行分析和研究。
Now people open the computer or television will see some entertainment programs, these programs delight the audience’s body and mind, and follow the trend of the times, assume the function of information transmission. Sports carry the responsibility of sports communication, but also the information and entertainment together, so that sports programs more entertainment information function. The “Sports of the World” section of the Central Sports Channel plays an important role in the spread of entertainment. In terms of the basic objects of communication, the sports audience has extensive and profound loyalty, and at the same time the media disseminates the sports information , But also obtained some commercial returns. Based on this, this article analyzes and studies the entertainment spread of television sports programs.