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党的十六大胜利召开,举国乃至全球为之瞩目。十六大向世人展示了中国走过的辉煌,也迎来了未来的希望。 中国移动通信产业也在经历着辉煌,并孕育着新的希望。 数据显示,我国的移动通信用户总数已超过1.9亿。从增长速度看,目前 移动用户增长量月均达到约500万户,专家预测移动用户数将在近期超越固定 电话用户数。移动通信已成为通信产业最重要的拉动因素。 我国的移动通信产业正在创造辉煌,但我们也要清醒地看到发展中存在的 问题。虽然移动用户数量在大幅增长,但每用户的收益值（ARPU）却有所下 降,这是因为新增用户中低端用户所占的比重越来越大。此外,面对越来越大 的竞争压力,有些运营商被迫进入变相的价格争夺,导致运营利润的进一步下 滑。在全球电信业走入低谷的背景下,在我国运营商市场竞争格局逐步形成的 形势下,移动通信运营商如何实现持续的盈利成为发展的核心内容。
The victory of the 16th National Congress of the Communist Party of China was held, attracting much attention from the entire country and the world. The 16th National Congress demonstrated to the world the glories China has come through and ushered in the hope of the future. China’s mobile communications industry is also experiencing a brilliant and bred new hope. Data show that the total number of mobile communications users in China has more than 190 million. Judging from the growth rate, the current average monthly growth of mobile subscribers reaches about 5 million. Experts predict that the number of mobile subscribers will exceed the number of fixed-line subscribers in the near future. Mobile communication has become the most important driving factor in the communications industry. China’s mobile communications industry is creating brilliant, but we must also clearly see the development of existing problems. Although the number of mobile subscribers is increasing dramatically, the revenue per user (ARPU) has declined because the proportion of low-end subscribers among new subscribers is increasing. In addition, in the face of increasing competitive pressures, some operators are forced into price competition in disguise, resulting in further declines in operating profit. Against the backdrop of the global telecom industry downturn, how to achieve sustained profitability of mobile telecom operators has become the core content of development under the situation that the competition pattern of China’s telecom operators has gradually taken shape.