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随着社会和科技的进步,新媒体正一步步替代传统媒体原先的角色。电视、户外、纸质媒体等传统媒体在新兴媒体的冲击下,未来的发展面临着前所未有的挑战。传统媒体地位不断受到冲击从中国广告协会报刊分会调查结果显示,2013年中国传统媒体广告同比增长仅为6.4%,报纸下降16.9%杂志降幅最大,高达20.8%,电台也大幅下降了16.4%,户外下降了4.3%;而互联网广告发展迅猛,同比增幅为27.6%,与不升反降的传统媒体形成鲜明对比。
With the progress of society and science and technology, the new media is gradually replacing the original role of traditional media. With the impact of emerging media, the traditional media such as television, outdoor and paper media are facing unprecedented challenges in the future. The traditional media status has been constantly under attack. According to the survey conducted by the China Advertising Association Press and Publication Sub-branch, traditional Chinese media advertising increased by only 6.4% from the same period of last year, newspapers dropped 16.9%, and magazines dropped by 20.8%. Radio stations also dropped sharply by 16.4% A decrease of 4.3%. Internet advertising, on the other hand, recorded a rapid growth of 27.6% over the same period of last year, in sharp contrast with the traditional media that did not go up or down.