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跨地区还是地区化?进入21世纪以来,其一直都是IB领域中争论的焦点和核心问题。支持全球化观点的研究者认为,公司应该进行探索性学习;而支持地区化观点的研究者认为,公司应该进行利用性学习。本文从组织学习的视角出发,在梳理国内外相关文献的基础上,详细述评了在这两种不同学习方式下,跨国公司的对外扩张策略,以及影响其对外扩张策略的因素。最后,本文剖析了现有文献存在的不足,并对未来相关研究进行了展望。
Trans-regional or regional? Since entering the 21st century, it has always been the focus and core issue in the IB field. Researchers supporting a global perspective believe that companies should engage in exploratory learning, while researchers who support a regional perspective believe that companies should make use of learning. Based on the organizational learning, this paper reviews the relevant literature at home and abroad and reviews in detail the strategy of multinationals’ expansion abroad and the factors that affect their outward expansion strategy under these two different learning styles. In the end, this article analyzes the shortcomings of the existing literature and prospects the related research in the future.