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在信息渠道日益增加、人们生活节奏日益加快的今天,各国报业都面临着一场严峻的考验。读者、广告商、公众信任等这些曾支撑过报纸发展的资源,正在被其他类型的媒体竞相瓜分。在英国和美国,报纸的总发行量和日报数量连续多年下滑,而报业曾经的辉煌也已被一种强烈的危机感所代替。为了遏制这种势头并积极向市场抢夺读者,一些在英美乃至世界范围内都具有重大影响力的严肃报纸,都采取了一系列手段来应对这些挑战。如改版、调整版式及版型等。尤其是对报型的调整,引起了业界的关注。 一、《泰晤士报》推出“迷你报” 去年11月底,《泰晤士报》继英国另一著名的严肃报纸《独立报》之后,也推出了小报尺寸的“紧缩版”(又称“迷你报”),与大报同时发行。据该报主编罗伯特·汤姆逊称,《泰晤士报》的
With the increasing information channels and the ever-increasing pace of people’s life, newspapers in all countries are facing a severe test. Readers, advertisers, public trust, etc., which have supported the development of the newspaper, are being divided up by other types of media. In the United Kingdom and the United States, newspaper circulation and the number of newspapers have been declining for many years in succession, and the glory of the newspaper industry has been replaced by a strong sense of crisis. In order to curb this trend and actively grab the readers from the market, some serious newspapers that have a great influence both in the United Kingdom and the United States have taken a series of measures to deal with these challenges. Such as revision, adjust the layout and version type. In particular, the adjustment of the newspaper type has drawn the attention of the industry. The Times Launched “Mini Newspaper” At the end of November last year, the Times also launched the “Compact Edition” (also known as “mini newspaper”), the size of the tabloid, following the success of Britain’s other serious newspaper, The Independent. ), At the same time with the big issue. According to the newspaper chief editor Robert Thomson, “The Times”