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目前在我国,驰名商标这一词几乎家喻户晓,人人耳熟能详。由于驰名商标在经济社会中具有显著影响力,驰名商标的认定受到有关行业和社会各界的高度关注。我国对驰名商标的认定主要是由商标局进行统一定期的评审,这种方式非常耗费时间,而且还常会受到名额限制。我国目前实行的是行政认定和司法认定的双轨制。本文从驰名商标的界定,认定标准,存在问题及解决思路等四个方面入手,论证驰名商标的认定问题。
Currently in our country, the term well-known trademark is almost a household name, everyone familiar. As well-known trademarks in the economy and society have a significant influence, the recognition of well-known trademarks by the relevant industries and all sectors of the community’s attention. China’s recognition of well-known trademarks is mainly conducted by the Trademark Office unified regular review, this method is very time-consuming, but also often places quotas. At present, China is implementing a dual system of administrative determination and judicial determination. This article starts from the four aspects of the definition of well-known trademark, the standard of affirmation, the existing problems and the solution to the problem, and demonstrates the identification of well-known trademarks.