“互联网+”是指利用互联网的平台、信息通信技术把互联网和包括传统行业在内的各行各业结合起来,从而在新领域创造一种新生态。农村电子商务服务包含网上农贸市场、数字农家乐、特色旅游、特色经济和招商引资等内容。国家与电商巨头积极合作,结合返乡创业试点发展农村电商。农村电子商务市场潜力巨大,但是机遇与挑战并存,如何迎接挑战,创造机遇,是本文论述的重点。 “Internet + ” refers to a platform that makes use of the Internet. Information and communication technologies combine the Internet with all walks of life, including traditional industries, to create a new ecology in new fields. Rural e-commerce services include online farmer’s market, digital peasant music, special tourism, special economy and investment attraction. Countries and e-commerce giant actively cooperate with the return of entrepreneurship pilot development of rural e-commerce. The potential of rural e-commerce market is huge, but the opportunities and challenges coexist. How to meet the challenges and create the opportunities are the focuses of this essay.