一、分众化的电视媒介电视媒介的传播发展一般经历这样的过程:大众化传播——分众化传播——个性化传播。从大众传播到分众传播的转化,是社会和媒体发展的第二次进步。电视媒介以细分受众市场为基础,进行专业化的、分众化的传播,是时代发展的必然趋势。 First, the fragmented television media The spread of television media development generally go through this process: mass media - the mass media - personalized communication. The transformation from mass communication to focus communication is the second progress in social and media development. Television media is based on the subdivision of the audience market, specialized, and decentralized communication, is the inevitable trend of development of the times.