自媒体对于粉丝来说号召性很强,转化率非常高,但这也取决于你如何变现。《中国广告》:您是一位十分成功的自媒体人,以您自身的经历来看,您认为自媒体的品牌力量来源于哪里?王胜寒:相较于传统媒体,自媒体更有人格化的特征,对于粉丝来说号召性很强,转化率非常高,当然这也取决于你如何变现。在变现之前,自媒体的忠诚度是非常高的。《中国广告》:很多大众熟知的自媒体品牌都是和人物品牌串联在一起的,当我们提到陈欧,就会直接联想到聚美 Since the media is very engaging and conversational for fans, it also depends on how you cash in. “China Advertising”: You are a very successful self-media people, in your own experience, you think the source of the media from the brand where? Wang Shenghan: Compared with traditional media, more personalized from the media features , For the fans is very strong call-to-action, conversion rate is very high, of course, it also depends on how you cash. Before the cash, self-media loyalty is very high. “China Advertising”: Many well-known self-media brands and brands are in series together, when we mentioned Chen Europe, will be directly linked to the United States