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近年来,伴随我国高等教育事业的蓬勃发展,学生对自身综合素质水平显示出更高的要求,旅游消费逐渐成为大学生消费的热点。但就目前高校旅游方式进行调查研究,发现旅游机构在高校校园内部并无完备的组织,这就导致大学生安全出行、快乐而归的旅游之行得不到良好的保障。本文根据调查研究结果,以及在校大学生对高校旅游的反馈情况,统计分析出目前高校校园内部旅游组织的优劣条件,在已知旅游组织发展层层代理为开发大学生旅游项目的主要工作重点的基础上,笔者提出建立高校旅游微平台的建议,并分别从在校大学生、当地旅行社、当地社会效应这三个方面阐述其重要性分析。
In recent years, with the vigorous development of our country’s higher education, students have shown higher requirements for their comprehensive quality. Tourism consumption has become a hot spot for college students. However, at present, the research on the travel mode of colleges and universities shows that there is no complete organization of travel agencies within the campus of colleges and universities, which leads to the safe travel of college students and the happy journey of traveling without good protection. Based on the findings of the survey and the feedback of undergraduates on tourism in colleges and universities, this paper statistically analyzes the advantages and disadvantages of current tourism organizations in colleges and universities. It is an important task for tourism organizations to develop tourism agencies to develop tourism programs for undergraduates Based on this, the author puts forward the suggestion of establishing the micro-platform of college tourism and expounds the importance analysis from the three aspects of college students, local travel agencies and local social effects.