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当下首都动画产业链还存在一些有待解决的问题的,如上游——要追求原创、树立品牌;中游——播出发行平台众多、传播价值无法实现增值;下游——衍生产品价值亟待开发。具体的拓展和延伸动画产业链的建议包括:应进行服务平台建设;提高原创产品科技含量进行准确的市场定位;积极拓展和创新发行销售渠道;加大资金投入开发动画形象衍生产品;融入新媒体技术延伸动画产业链等等。
The current capital animation industry chain, there are still some problems to be solved, such as the upstream - to the pursuit of originality, establish a brand; midstream - a large number of broadcast distribution platform, the spread of value can not be added value; downstream - the value of derivatives is urgently to be developed. The specific suggestions for expanding and extending the animation industry chain include: building a service platform, improving the technological content of original products for accurate market positioning, actively expanding and innovating distribution channels, increasing investment in developing animated image derivatives, integrating new media Technology extension animation industry chain and so on.