1987年江苏省商业系统国营饮食服务行业营业收入63164.6万元,比1 978年增长3.16倍;利润实现3738.3万元,按同口径计算(包括税前列支的提成工资在内),比1 978年上升2.24倍。国营饮服企业能在激烈的竞争中取得主导地位,保持营业收入和利润的不断增长,是不断把握消费市场趋势,利用自己的技术优势,开拓经营的结果。从各地经营情况分析,江苏省饮服市场消费趋势大体如下: 1、大众化趋势。这仍然是目前消费趋势的主流。从南京、镇江、南通以及苏州、无锡、常州等地消费情况看,大众化的趋势十分明显。以筵席而论,顾客订购仍以100元～120元一 In 1987, the operating income of the state-owned catering service industry in the commercial system of Jiangsu Province was 631.646 million yuan, an increase of 3.16 times over the 1978 level; the profit was realized at 37.383 million yuan, which was calculated on the same basis (including the pre-tax paid-in salaries), compared to 1,978. The year is up 2.24 times. State-owned Beverage companies can take a dominant position in the fierce competition and maintain a continuous increase in operating income and profits. This is a result of constantly grasping the trend of the consumer market and using their own technological advantages to expand their operations. From the analysis of business conditions in various regions, the consumption trends of the Beverage Service market in Jiangsu Province are roughly as follows: 1. Popularization trend. This is still the mainstream of current consumer trends. From the consumption situation in Nanjing, Zhenjiang, Nantong and Suzhou, Wuxi and Changzhou, the trend of popularization is very obvious. As a matter of fact, customers still order 100 yuan to 120 yuan.