政府公关是整个公关事业的一个重要组成部分。政府公关是为适应政府管理工作需要而开展的为社会公众服务,并争取公众信任、支持的政务活动。美国白宫官员曾这样说:“政府公关是宣传和推行与实现政府目标、计划,以及政府负责或感兴趣的事务活动。”政府公关与一个国家的政治体制、施政纲领,以及思想意识形态密切相关。因此,不同的国家会有不同的工作内容与做法。以美国和中国为例:一、目标任务 Government PR is an important part of public relations. Government public relations is to meet the needs of government management work to serve the public, and strive for public trust and support of government affairs activities. The White House officials in the United States once said: “Public relations in a government is a matter of publicity and promotion and implementation of the government’s goals, plans, and affairs of government’s responsibility or interest.” Public relations in a government is closely linked to the political system and policy agenda of a nation and ideological ideology . Therefore, different countries will have different work contents and practices. Take the United States and China as examples: First, the objectives and tasks