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一、序言在中国大陆的入境客流量中,台湾入境大陆的客流量始终占据一定的份额。2004-2008年,入境客流量61617.33万人次,其中台湾入境大陆客流量2122.15万人次,占3.44%;同期,台湾居民出岛旅游人数4208.86万人次,其中台湾入境大陆客流量2122.15万人次,占50.42%。大陆已经成为台湾居民出境旅游第一大旅游目的地。而且,随着海峡两岸关系的稳定以及经济文化交流的增多,台湾客源市场的潜力仍十分巨大。有关台湾入境大陆客流量的研究成果不多,且散见于海峡两岸的民间交往和区域旅游的论文中。马耀
I. Preface Inbound traffic in mainland China, Taiwan’s inbound mainland passenger traffic always occupy a certain share. In 2004-2008, the total number of inbound tourists reached 616.1733 million, of which 21.2215 million were from mainland Taiwan, accounting for 3.44% of the total. In the same period, the number of Taiwanese residents traveling out of the island was 42.0886 million, with 21.2215 million tourists coming to Taiwan from mainland China, accounting for 50.42% %. The mainland has become the largest tourist destination for Taiwanese residents outbound travel. Moreover, with the stability of cross-Strait relations and the increase of economic and cultural exchanges, the potential of Taiwan’s tourist market is still huge. There are not many achievements in research on Taiwan’s inbound mainland passenger traffic, and it is scattered in essays on cross-Strait exchanges and regional tourism. Ma Yao