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我国许多企业品牌运作了几+年,甚至上百年,至今还拿不出手、见不得人,在品牌运作中存在着致命的弱点,突破这些盲点己成为中国品牌的当务之急。苦练产品内功,符合消费者需求。苦练产品内功,拥有过硬素质,是品牌成功的第一步。产品内功,包括功能、质量、口感,色彩等等诸多方面的要素,一切皆必须符合消费者需求。在设计开发中,首先以消费者真正的需求与喜好,有的放矢地进行开发研制工作。宝洁公司在产品内功苦练中,始终以消费者为中心,每一个产品推向目标市场,皆是通过一系列完善的测试,来达到消费者的需求标准,然后根据反馈意见,整改产品。
Many Chinese enterprises have operated for many years or even hundreds of years, so far they still can not get their hands on and they can not meet people. There are fatal weaknesses in the brand operation. Breaking through these blind spots has become a top priority for Chinese brands. Hard work product strength, in line with consumer demand. Hard work product strength, has excellent quality, is the first step in brand success. Product internal strength, including features, quality, taste, color and many other elements, everything must be consistent with consumer demand. In the design and development, the first to consumers the real needs and preferences, targeted development and research work. Procter & Gamble in the product of hard work, always consumer-centric, each product to the target market, all through a series of sound tests to meet consumer demand standards, and then based on feedback, rectification products.