今天的广播、电视、互联网都把“互动”作为一种提升传播效果的重要手段,而对于互动方式的不断探索和实践,又使得媒体对自身所拥有的资源优势有了新的认识。一直以来,在对外广播中,加强信息的往来,增进互动与交流,广泛应用多媒体手段,不仅提升了对外宣传的效果,也使得听众与广播之间的联系更为紧密。如今,传统的 Today’s radio, television and the Internet all regard “interaction ” as an important means of enhancing the dissemination effect. However, continuous exploration and practice of interactive methods have given the media a new understanding of the resource advantages it has. In the field of external broadcasting, strengthening the communication of information, enhancing interaction and exchange, and extensive application of multimedia means have not only enhanced the effect of publicity, but also made the connection between audience and broadcasting more closely. Today, traditional