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2006沈阳世园会已过去近两年之久,世园会的的成功举办,为辽宁旅游业迎来了新的发展契机,研究后世园会效应对辽宁旅游产业竞争力的影响具有深远意义。在分析辽宁旅游产业与竞争现状的基础上,论述了世园会对辽宁旅游业在拓展客源市场、创新旅游产品种类、改善旅游形象、提高服务水平等方面的积极效应。最后重点研究了这些积极效应对辽宁旅游产业竞争力提升的诸多外在表现形式。
The successful hosting of the Horticultural Exposition in Shenyang World Park in 2006 has been going on for nearly two years. It has ushered in a new opportunity for the development of tourism in Liaoning Province. It is of great significance to study the impact of the post-Horticultural Exposition on the competitiveness of Liaoning’s tourism industry. Based on the analysis of Liaoning tourism industry and the current situation of competition, this paper expounds the positive effect of Horticultural Exposition on the tourism industry in Liaoning Province in expanding the tourist market, innovating the types of tourism products, improving the tourism image and improving the service level. Finally, it mainly studies many external manifestations of these positive effects on the competitiveness of Liaoning’s tourism industry.