近年来,乡村旅游已成为我国旅游业开发体系中的重要组成部分,同时也是实现统筹城乡的重要途径。本文以成都市居民为调查对象,通过对乡村旅游需求意愿的调查分析,揭示城市居民的乡村旅游消费偏好,寻找乡村旅游发展规律,为科学规划与开发乡村旅游产品提出了有针对性的建议。 In recent years, rural tourism has become an important part of China’s tourism development system and also an important way to realize the integration of urban and rural areas. Based on the survey of residents in Chengdu, this paper reveals the preferences of urban residents for rural tourism consumption, finds the law of rural tourism development, and puts forward some suggestions for the scientific planning and development of rural tourism products.