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随着互联网在大学生中的高度普及,以及旅游虚拟社区的出现逐渐影响大学生的旅游决策,与此同时自助游也逐渐兴起成为大学生普遍热爱的旅游方式,在这种情况下结伴同游应运而生。本文在前人研究的基础上,对四川省大学生进行问卷调查,对结伴同游的一些特征进行分析,并对我国旅游企业的发展与建设提供一些建议。
With the popularization of internet in undergraduates and the appearance of travel virtual community, the gradual development of undergraduates’ travel decisions has gradually taken off. At the same time, self-help travel has gradually emerged as a popular travel method for college students. In this case, . Based on the previous studies, this paper conducts a survey of college students in Sichuan Province, analyzes some of the characteristics of traveling together and offers some suggestions for the development and construction of tourism enterprises in our country.