论文部分内容阅读
B2C电商领域,版图之争愈演愈烈,天猫、京东、苏宁捉对厮杀,掀起“史上最强的电商价格战”。这种现象反映的是中国电子商务当前被“价格战”型模式主导这一现实。这种现象背后,受到某种商务力学的支配.中国电子商务最基本的力学关系,是小马与大车之间的关系——电子商务这匹小马占交易额不到5%,而实体商务这辆大车占95%。价格战主导中国电子商务,是由小马与大车的相对关系决定的。
B2C e-commerce area, the territory battle intensified, Lynx, Jingdong, Suning caught fighting, set off the “history of the strongest electricity supplier price war.” This phenomenon reflects the fact that China’s e-commerce is currently dominated by the “price war” model. Behind this phenomenon, subject to some kind of business mechanics domination.Chinese e-commerce the most basic mechanical relationship is the relationship between pony and cart - e-commerce pony accounted for less than 5% of turnover, while the entity Business car accounted for 95%. The price war dominated China’s e-commerce is determined by the relative relationship between the pony and the cart.