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以CCTV-NEWS为代表的中国全球化媒体在扩大国家全球话语权的同时,如何助力中国本土企业的国际化战略?伴随中国成为全球第二大经济体,中国企业如何抓住机遇?如何改变超越廉价的“中国制造”的低端形象?如何通过构建品牌资产来真正融入国际市场;以CCTV-NEWS为代表的
How can Chinese enterprises in China, the second largest economy in the world, seize the opportunities and how to change the transcendence by expanding the national global discourse right while boosting the internationalization strategy of Chinese local enterprises with CCTV-NEWS as the representative? Low-cost “Made in China ” low-end image? How to truly integrate into the international market by building brand equity; represented by CCTV-NEWS