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在我国较为落后的品牌竞争意识下,不可避免地形成竞争误区,为此有四方面的对策:一是将品牌策略融入企业战略中;二是注重以质取胜;三是开展多种营销方式;四是建立良好的客户关系管理系统.
浅论企业品牌战略的重要胜
【摘 要】
：
在我国较为落后的品牌竞争意识下,不可避免地形成竞争误区,为此有四方面的对策:一是将品牌策略融入企业战略中;二是注重以质取胜;三是开展多种营销方式;四是建立良好的客户关
【机 构】
：
大庆市住房公积金管理中心,黑龙江大庆,163316;
【出 处】
：
北方经贸
【发表日期】
：
2014年1期
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