论文部分内容阅读
2000年,双星集团资产总额达26亿元,利税总额2亿元,出口创汇5000万美元,销售额27亿元。而在17年前,相应的数字分别是不足800万元、770万元、175万美元和3900万元。 “双星的一切是闯市场得来的,双星的一切是市场造就的。”双星总裁汪海如是说。到双星集团采访,双星人首先给记者的是一本《认识双星》小册子,内有市场、管理、质量、科技、人才、名牌、发展等七篇市场理论。双星人的“市场理论”能告诉我们什么呢?
In 2000, the total assets of the Doublestar Group reached 2.6 billion yuan, total profits and taxes were 200 million yuan, and foreign exchange earned through exports was 50 million US dollars with sales of 2.7 billion yuan. And 17 years ago, the corresponding figures were less than 8 million yuan, 7.7 million yuan, 1.75 million and 39 million yuan respectively. “Everything in the binary market is derived from the market, and everything in the binary market is created by the market.” Wang Hairu, president of Double Star, said. In an interview with the Double Star Group, the first person to give the reporter a double-star booklet is “Double Star Recognition”. There are seven market theories, including market, management, quality, technology, talent, brand name, and development. What can the “market theory” of Twin Star tell us?