在社会主义市场经济条件下,科技期刊要生存,必须提高刊物质量,开展广告业务。《国外公路》就是靠刊物声望、靠优质服务、靠刊登效果来经营广告的。文中介绍了《国外公路》开展广告业务的一些具体方法和技巧。 Under the condition of socialist market economy, in order to survive in science and technology periodicals, it is necessary to improve the quality of publications and carry out advertising business. “Foreign Highway” is rely on the reputation of publications, rely on quality service, rely on published results to run ads. This article describes some of the specific methods and techniques for conducting advertising business on “foreign highways.”