现在很多企业的经营观念已经从传统的“产品是企业获得利润的重要来源,服务是帮助产品销售”改变成“产品是服务的平台,而服务是企业获得利润的主要来源”。商家借用产品创造服务,而服务成为创造利润的真正来源。比如亚马逊书店首先倡导这种经营形态,以这种新的经营形态击败了具有百年经营历史的美国最大的书店。 Now many business ideas have been from the traditional “product is an important source of profit for enterprises, service is to help product sales ” into “product is a service platform, and service is the main source of profit for the enterprise ”. Businesses borrow products to create services, and services become the real source of profit. Amazon Bookstore, for example, first advocated this form of management, with this new business model has defeated the century-old operating the largest bookstore in the United States.