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商业海报指宣传商品或商业服务性海报。商业海报的设计要恰当地配合产品的格调,并迎合受众。浪琴表海报设计正是基于配合产品的格调,及当时各时代的艺术风格、流行元素、恰当字体,甚至颜色、形式都受到各历史时期风格的影响。如1940年浪琴表在中国的宣传海报就极具有中国的特色。从欣赏角度说,浪琴表海报设计像是一面时代的镜子,映射企业的发展历程、记录企业创新产品的点点滴滴;更具有极高的艺术水准和收藏价值、更蕴涵着设计师独特的创意和艺术风格。从研究角度说,浪琴表海报设计必定是撷取当时最为流行、最为典型,也最具吸引力、号召力的文化符号来作为信息传播载体,反映当时当地的社会政治、经济与文化的内涵。通过对其进行系统而全面的研究,可以加深对浪琴表的认识和理解,其设计手法对海报设计的推动有一定的现实意义。这也是本文研究意义的所在。本文是以平面设计理论为基础,运用综合归纳、比较分析和举例论证的方法进行研究探讨
Commercial posters refer to promotional merchandise or commercial service posters. The design of commercial posters should properly match the style of the product and cater to the audience. Longines poster design is based on the style of the product, and at that time the artistic style, popular elements, the appropriate typeface, and even the color and form are influenced by the style of each historical period. Such as 1940 Longines posters in China on the very Chinese characteristics. From the perspective of appreciation, Longines posters design like a mirror of the times, mapping the development process of enterprises, corporate records of innovative products bit by bit; more with high artistic standards and collection value, but also contains a unique creative designer And artistic style. From a research point of view, the Longines poster design must be the most popular, the most typical, the most attractive, and the most attractive cultural symbol at the time as the carrier of information dissemination, reflecting the local social, political, economic and cultural connotations. Through its systematic and comprehensive research, can deepen the understanding and understanding of the Longines, the design practices of poster design to promote a certain degree of practical significance. This is where the significance of this article lies. This article is based on graphic design theory, the use of integrated induction, comparative analysis and examples of demonstration methods to explore