有关人士预测:21世纪的市场竞争,将是名牌的天下.铁路职工医院在强手如林、风云变幻的医疗市场要想占有一席之地,只有努力创立名牌专科、占领市场制高点,提高市场占有率,才能在竞争中求生存,求发展.除此以外,没有什么捷径可走.1 研究市场,开拓市场是创名牌的前提市场对作为铁路职工医院的企业来讲至关重要.因为在市场经济条件下,要实现医疗产品的价值,使其使用价值得到现实体现,最终都取决于医疗产品必须在市场上卖出去.正如马克思所讲,产品能否由实物形态向货币形态转化,这是决定产品命运,从而决定它的生产者命运的一个“惊险的跳跃”. The relevant person predicts that the market competition in the 21st century will be a brand-name world. Railway workers’ hospitals should have a place in the strong medical market and the ever-changing medical market. Only by working hard to establish brand-name specialists, occupy the commanding heights of the market, and increase market share, can In order to survive and compete in the competition, there are no shortcuts.1 Researching the market and opening up the market are prerequisites for creating a brand. The market is of utmost importance to a company that serves as a railway staff hospital because it is under market economy conditions. The realization of the value of medical products and the practical application of their value in use ultimately depends on the fact that medical products must be sold in the market. As Marx said, whether a product can be transformed from a physical form to a monetary form is the product of choice. Fate, thus determining a “thrilling jump” in the fate of its producers.