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在竞争激烈的市场经济大潮中,对于电视节目的制作水平也提高了要求,人们也不仅仅满足于过去粗糙的广告植入和节目效应。网络媒体自制节目的冲击也给传统媒体电视节目带来了很大的压力,如何在挑战中抓发展,竞争中提高效益,就成为了电视节目制作的竞争动力。一、广告效应提起广告就能想到的节目还有湖南卫视的《爸爸去哪》。结束了《中国好声音》的浪潮,湖南卫视2013年10月推出了一档亲自类真人秀节目《爸爸去哪》,重新掀起全民热议的话题。此档节目已经推出,
The tide of a highly competitive market economy has also raised the demand for the production of television programs, and people have not only been content with the harsh ad implants and programming effects of the past. The impact of self-produced online media has also brought great pressure on traditional media and TV programs. How to grasp the development in the challenges and increase the profits in the competition has become a competitive force in the production of television programs. First, the advertising effect Mention the program can be thought of Hunan Satellite TV, “where do you go?” An end to the wave of “China’s good voice”, Hunan Satellite TV in October 2013 launched a personal reality show “Where is Dad?” And set off a hot topic for all. This program has been launched,